Use it when a number moved sharply and someone wants an answer.
1 roleRead more
Skills · 124 playbooks in 12 groups
The team already knows how the job is done.
124 playbooks, among them how to ship a launch nobody has to rescue, shape a post for where it will be read, run experiments instead of opinions and read an ad account without double-counting. Each one is written around how the work usually goes wrong, and the team picks the right one for the task.
Written by people who do the job.
Each playbook captures the steps and the traps, not just the task name.
Picked for the task.
Ask Iris why signups dropped and Iris uses the analytics playbooks. You don't have to choose.
Every one is listed below.
Browse all 124, grouped by the kind of work.
All skills124Marketing22Revenue19Product & delivery15Connector literacy11Strategy10Finance9People9Execution8Grounding7Build5Legal5CEO office4
SHOWING 121–124 OF 124
Use it when someone needs written feedback or a review cycle.
1 roleRead moreUse it when asked for a spec or PRD, or to scope a feature.
1 roleRead moreUse it when drafting an investor update or monthly summary.
1 roleRead moreWork out whether a spike is real before reacting1 role
×Explaining a sudden move by finding a business reason for it. Most sharp moves are instrumentation, definition changes or partial data, and a plausible business story attached to a tracking bug survives long after the bug is fixed.
Write a review that changes what happens next1 role
×Producing a review that grades a person rather than describing behaviour and its effect. A grade is arguable and forgettable; it also converts a performance conversation into a defence, which is the one thing that guarantees nothing changes.
Write a spec someone can build and test1 role
×Silence on the empty, error and permission-denied states, which the build then invents differently from what anybody wanted.
Write an investor update1 role
×Changing which metrics get reported to fit the month. A metric that appears only in good months reads as a metric that is hiding.
Stop launching into silence.
Start free with your website, or tell us about your product and we’ll set the team up with you.